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2017 Prius v

Big efficiency. Bigger fun.

The 2017 Toyota Prius v is built for the family that’s doing big things. With its cutting-edge style, available LED taillights and unmatched versatility, this hybrid helps you get the most out of every trip. Its 34.3 cu. ft. of cargo space and 60/40 split, sliding and reclining fold-down rear seats let you bring more of your favorite stuff along for the ride. Advanced tech like the Entune Audio system keeps you connected to the music and entertainment you love most. And it all comes in a package with an EPA-estimated 41 mpg combined. There’s a lot more fun to be had. Let’s start exploring.

EST MPG 43/39
$26,675* starting msrp

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  • Cargo space

    Refreshingly, the term “fill ‘er up” can now refer to cargo. Pop open the rear hatch-style door and you’ll unveil a full 34.3 cu. ft. of cargo space1 – so you can carry the essentials you need for a fun-filled journey.

    Flexible seat and cargo configurations

    The rear seats in the Prius v offer an array of seating and cargo configurations. The plush upholstery and extensive rear-seat leg room will make passengers in back feel like top priority. The seats not only slide forward and backward, but also recline for optimal comfort.

    Storage compartments

    In addition to its cavernous cargo area, Prius v offers a wealth of smaller storage compartments for items like gloves, a flashlight or even a first aid kit.

    Panoramic View Moonroof

    Prius v offers you two windows to the world above with its available Panoramic View Moonroof. It features power shades that operate simultaneously and give every occupant an uplifting perspective.

    1 Cargo and load capacity limited by weight and distribution.

    SofTex®-trimmed seats

    Prius v‘s available SofTex®-trimmed seat material weighs approximately half as much as genuine leather and its manufacturing process generates approximately 85% fewer CO2 emissions and 99% fewer VOCs than conventional synthetic leather. It’s just one more way you can feel good about feeling comfortable.

    Smart Key System with Push Button Start

    Convenient tech that helps you get to the fun more quickly. With the Smart Key fob comfortably stashed in your pocket or purse, you can unlock the doors of Prius v when you touch the driver’s door handle. And once inside, the engine starts with the simple push of a button.1

    Power lumbar and seat adjustments

    Prius v’s available 8-way adjustable driver’s seat with power lumbar support helps you find the driving position that’s perfect for you. And because customized comfort is the best way to fully enjoy the driving experience, these are not seats you’ll want to get out of anytime soon.

    Sliding and reclining rear seats

    With rear seats that recline and slide forward and backward for maximum leg room, comfort is a given. And thanks to plush upholstery and generous rear-seat leg room, back-seat passengers will feel like they’re traveling in first-class comfort.

    Heated front seats

    Prius v offers added comfort for those chilly nights. With the press of a button, you can add warmth to any trip with available SofTex®-trimmed heated front seats.

    1 The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system.

    Entune™ Premium JBL® Audio with Integrated Navigation and App Suite

    With its available Entune Premium JBL® Audio with Integrated Navigation 1 and App Suite, 2 Prius v has the tech to help make your life easier and more fun. Featuring a 6.1-in. touch-screen display, integrated navigation system, Siri® Eyes Free, 3 JBL® Premium Audio and a suite of popular apps, it’s one smart way to help you stay connected.

    Entune® App Suite

    Available Entune® App Suite2 brings a variety of popular mobile apps directly to your Prius v. OpenTable® is ready to help you make a dinner reservation, and Pandora® 4 keeps your playlist loaded with the music you love. And that’s just the start: With Facebook Places, Yelp®, iHeartRadio, Destination Search and more apps, you’ll never miss out.


    The available integrated navigation system1 in Prius v uses the high-resolution 6.1-in. touch-screen display to give you turn-by-turn directions, HD Radio 5 predictive traffic, and even a Doppler weather overlay.

    Backup camera display

    In Prius v, backing up is easier thanks to its standard integrated backup camera.6 Shift into Reverse and the 6.1-in. display automatically shows what the camera sees at the rear of the vehicle, helping you avoid objects that might otherwise be out of view.

    Single LED projector headlights

    Prius v‘s available Single LED (light-emitting diode) projector low- and high-beam headlights with auto on/off and an LED accent light produce a clean white light, offer extremely long life and require 20 to 30 percent less energy than traditional headlights.

    1 Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner’s Manual for details.

    2 Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.

    3 Always drive safely, obey traffic laws and focus on the road while driving. Siri® is available on select iPhone®/iPad® models and requires Internet access. Siri® is not available in all languages or all areas and features vary by area. Some Siri® functionality and commands are not accessible in the vehicle. Data charges may apply. See apple.com and phone carrier for details. Siri® is a registered trademark of Apple Inc.

    4 PANDORA®, the PANDORA® logo, and the Pandora trade dress are trademarks or registered trademarks of Pandora Media, Inc., used with permission.

    5 HD Radio Technology manufactured under license from iBiquity Digital Corporation U.S. and Foreign Patents. HD Radio and the HD, HD Radio, and “Arc” logos are proprietary trademarks of iBiquity Digital Corp.

    6 The backup camera does not provide a comprehensive view of the rear area of the vehicle. You should also look around outside your vehicle and use your mirrors to confirm rearward clearance. Environmental conditions may limit effectiveness and view may become obscured. See Owner’s Manual for additional limitations and details.


    Stop for snacks, not gas. With its EPA-estimated 41 mpg combined, 1 the 2017 Prius v helps make those frequent fill-ups a thing of the past.

    Proven hybrid drivetrain

    For over 15 years, Toyota has been a world leader in the development of eco-sensitive technology with our advanced Hybrid Synergy Drive® system. This tried-and-tested system continues to be efficient, reliable and more popular with each passing year. Which means you can drive it with more confidence.


    Prius v is rated as a Super Ultra Low Emission Vehicle (SULEV), 2 a designation indicating it produces considerably fewer smog-forming emissions than an average gasoline-powered vehicle.

    EV/ECO/POWER Modes

    Prius v offers different modes for different types of driving. ECO Mode helps maximize fuel economy. EV Mode 3 runs solely on battery power for up to one-half mile under certain conditions. And POWER Mode increases gas pedal response for enhanced acceleration.

    1 2017 EPA-estimated 43 city/39 highway/41 combined mpg for Prius v. Actual mileage will vary.

    2 Meets Tier 2/Bin 3 Federal emissions standard.

    3 CAUTION! When driving a hybrid vehicle, pay special attention to the area around the vehicle. Because there is little vehicle noise in EV Mode, pedestrians, people riding bicycles or other people and vehicles in the area may not be aware of the vehicle starting off or approaching them, so take extra care while driving. EV Mode works under certain conditions at low speeds for up to one-half mile. See Owner’s Manual for details.

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    About The 2017 Prius v
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    *MSRP excludes the Delivery, Processing, and Handling Fee of $885 for Cars (Yaris, Yaris iA, 86, Corolla, Corolla iM, Camry, Camry HV, Prius LB, Prius c, Prius v, Prius Prime, Mirai, Avalon, Avalon HV), $960 for Small/Medium Trucks, SUVs and Van (C-HR, RAV4, RAV4 HV, Highlander, Highlander HV, 4Runner, Sienna, Tacoma), $1,195 for Large SUVs (Sequoia, Land Cruiser), and $1,195 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling Fee” and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota’s overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.

    Toyota of Rock Hill 34.9423695, -80.9709215.